In a significant move, LinkedIn has recently announced the discontinuation of Lookalike Audiences as an ad targeting option. This impending change, set to take effect on February 29, 2024, is poised to reshape the landscape of advertising on the professional networking platform. If you’ve been leveraging LinkedIn’s Lookalike Audiences for targeted marketing, it’s time to …
Packages will cost between €9.99 and €12.99 a month. Meta Platforms is set to offer European users the option of enjoying an ad-free experience on Facebook and Instagram by subscribing to a new service. This decision comes as a response to mounting legal pressure in Europe concerning how social media companies handle user data. Starting …
Meta plans ad-free Facebook and Instagram subscriptions in Europe Read More »
In today’s digital age, TikTok has transcended its role as a mere social media platform, evolving into a dynamic search engine in its own right. Users have increasingly turned to this video-based app for an array of queries. What’s even more intriguing is that TikTok is now taking a giant leap forward in cementing its …
TikTok Elevates its Search Engine Game: Introduces Direct Google Search Links Read More »
Users will start seeing sponsored posts when they use TikTok’s in-app search feature. TikTok has introduced an exciting feature known as the Search Ads Toggle, designed to showcase your advertisements within the natural video search outcomes for pertinent queries. TikTok is a platform where people seek amusement and novel discoveries. This isn’t confined to just …
Running Facebook and Google ads together can be a highly effective marketing strategy for several reasons: Wider Reach: Facebook and Google are two of the largest advertising platforms, and they reach a massive audience. Running ads on both platforms allows you to tap into different user bases, increasing your overall reach and potential customer base. …
Unlocking Success: The Power of Running Google and Meta Ads Together Read More »
Are you struggling to create effective Google Ads search campaigns with ad copy that converts? Do you find it challenging to maintain ad relevance while ensuring maximum exposure to your target audience? If so, Google Responsive Search Ads (RSAs) could be the game-changer you need. In this article, we’ll explore what Responsive Search Ads are …
Google Responsive Search Ads: Unleashing the Power of Ad Optimisation Read More »
LinkedIn, the world’s leading professional network, has recently made an exciting announcement that has left users and industry experts buzzing with excitement. The platform has achieved record levels of engagement and session growth, reinforcing its position as the go-to platform for professionals from all walks of life. In this post, we’ll delve into the impressive …
Earlier this week, Facebook and Instagram’s parent company, Meta, brought a new product onto the social-media scene, officially launching Threads, its competitor to Twitter. Threads, an Instagram app, reached 100 million users in less than a week. For reference: What is Threads? Threads, a text-based conversation app developed by Meta, is revolutionising the way communities …
A study has found TikTok outperforms Instagram Reels and YouTube Shorts in terms of user engagement and content frequency. TikTok has gained tremendous popularity over the past few years, particularly among younger demographics, and its short-form video format seems to resonate well with users. The study compares engagement rates, revealing that YouTube Shorts averages around …
Performance Max is a new advertising campaign type offered by Google that aims to maximize performance and simplify the ad creation process for businesses. While it’s true that Performance Max campaigns have replaced Smart Shopping campaigns, it’s important to note that Performance Max is not limited to e-commerce businesses and can be utilized by various …
All you need to know about Google’s Performance Max campaigns Read More »
