Users will start seeing sponsored posts when they use TikTok’s in-app search feature.
TikTok has introduced an exciting feature known as the Search Ads Toggle, designed to showcase your advertisements within the natural video search outcomes for pertinent queries.
TikTok is a platform where people seek amusement and novel discoveries. This isn’t confined to just the For You feed; TikTok boasts a robust search function enabling users to unearth diverse content ranging from style tips and recipes to unboxing videos and product evaluations.
The ascent of TikTok as a search destination presents an excellent occasion for brands to connect with and captivate fresh patrons. That’s precisely why TikTok has unveiled the Search Ads Toggle via the TikTok Ads Manager. This novel addition empowers brands to display ads in the midst of TikTok search outcomes. Employing their existing In-Feed Ad materials, advertisers can exploit the Search Ads Toggle to exhibit ads adjacent to natural search results aligned with pertinent user queries.
By employing the Search Ads Toggle, brands have the capacity to broaden the horizon of their campaigns to users demonstrating strong intent, actively seeking information germane to their business. This, in turn, propels heightened involvement and augments the potential for revenue.
What exactly is the Search Ads Toggle?
When the Search Ads Toggle is activated, ads are automatically curated using the advertiser’s pre-existing ad content. These ads are subsequently presented in tandem with pertinent user queries, accompanying organic search outcomes. Such ads are clearly denoted as “Sponsored” content and are positioned diversely on the results page, contingent on their relevance, user intent (deduced from their search inquiry), and insights garnered from other user interactions.
Why opt for the Search Ads Toggle?
The Search Ads Toggle delivers a distinctive prospect to provide users with comprehensive, pertinent information and immersive experiences. Users often scour TikTok to discover fresh content, revisit older materials, or scout the latest trending items and concepts. The Search Ads Toggle furnishes advertisers with a novel avenue to support and elevate this user journey.
Moreover, it yields results. Internally conducted research by TikTok underscores that 70% of ad groups employing the Search Ads Toggle experience more resourceful performance compared to those that do not, with more efficient conversions attributable to search ads.
Where will these advertisements be situated?
The conventional search expedition commences as users click the search icon at the apex of their For You feed. Upon entering a search query, a series of search outcomes emerges. Amidst these outcomes, the ads are seamlessly integrated. Upon selecting a search ad, users are treated to an experience reminiscent of the in-feed TikTok encounter. This allows users to continue scrolling through the search results in the order they’re presented on the page.